The Long Tail - A Beginners Guide
January 21, 2008
As people progress through a natural buying cycle, they use search engines in different ways.
At the research stage a searcher can afford to be very generic and will maybe search a single keyword i.e widgets. This will return a vast amount of information for the user to browse. This browsing in turn leads to a more educated searcher.
The same searcher may call up a search engine later in the day and now search for aluminium widgets, recalling their earlier factual finds. As they narrow down on the widget they want, their search phrase can and will become more accurate. The user knows that by being more accurate, only the most relevant pages will be listed. Their final search may be cheapest pocket sized aluminium widgets.
That phrase is known as a long tail key phrase and is defined by us here at Uberhype as a 3+ word search phrase.
So how does this relate to your online widget shop?
By performing long tail keyword research, we can target in on these phrases and optimise your website accordingly. Your website needs to sell and long tail searchers are typically also known as converters. They have done their research and are ready to buy.
Long tail phrases are by their very nature undersearched when compared to the generic alternative but they deliver a far more targeted customer to your website and the competition for search engine places decreases exponentially. This means we can optimise internal website pages to target long tail widget phrases, leaving the homepage to target the generics and deliver you as much widget related traffic as possible.
A solid internal linking strucure and folder structure is imperative to maximise rankings of internal pages, poorly optimised websites stand little chance of competing.
Next time you enter the buying cycle, pay attention to your searching habits. You’ll fit in the same box as everybody else. When chasing conversions, laser targeted long tail keyword optimisation is the way to increase profits.
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