Printed Business Directories - No Thanks
January 23, 2008
Welovelocal.com, the UK business listings directory recently commissioned a YouGov poll into printed business directories in Great Britain. The results show what we in the search marketing world have known for some time.
35% of British adults polled said they would prefer not to receive such directories. That equates to some 17.5 million unwanted directories, that’s a lot of waste paper.
Other results showed that 51% used the internet to source local business services and 67% trusted word of mouth referrals the most.
Professional search engine marketing companies actively work to increase trust and authority for their clients, knowing full well that word of mouth travels fastest of all online. Review sites are as popular as they have ever been and are an important stage in most searchers buying cycle, mine included. It is important that your business or brand is well represented online and that any negative publicity is balanced.
It just goes to show how much life has changed in the UK, usually we like to try and hang on to our national identity; red phone boxes, pounds sterling etc. but when it comes to having half a tree under the telephone, we seem happy to move on. Good news I say.
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