The Three ‘G’s of Traffic Generation
November 19, 2007
Here at Uberhype, we believe that all successful online traffic generation campaigns fall into one of three categories, the 3′G’s as we affectionately call them. When used appropriately, you will enjoy a wealth of extra visitors to your website:
- Guffaw!
- Gasp!
- Great!
Allow me to elaborate:
- Guffaw!
Comedy sells big time on TV and radio. Online, things are no different. Computers are generally used for work purposes, creating spreadsheets and other mind numbing tasks. What seems to break up that work day? It’s the email your mate sent with the link to a You Tube video or the ridiculous picture of an animal wearing a hat and shades. We need laughter in our lives simply because it makes us feel better inside. We are also more receptive to buying when in a happier state of mind.
How do we capitalise on that to bring ourselves traffic? Use comedy in our viral marketing.
The trick here is to know and appeal to YOUR audience. IBM have to appeal to a different audience than Pot Noodle for example. Make sure you get it right.
Fire up Photoshop or your video editing suite and make something humorous, making sure you are on message. Use viral marketing techniques to get your video seen and enjoy an influx of happy, ready-to-buy visitors to your website.
- Gasp!
Shock and Awe. Remember those two words used to describe the impending American air strike on
People react to things that shock and scare them; subsequently these quite powerful reactions embed themselves in subconscious. When used in advertising, it helps implant a brand or message into a consumer’s mind.
Leveraging the power of social networks, you can use this to your advantage. Make a blog post about something that is shocking, making sure again that you are on message and appropriate to your audience. If you can afford to be controversial than this is always a bonus 
Link to your blog from the social networks, make sure your title is snappy and your intro gives enough info for people to want to read your post.
Be prepared for comments though. If you are being controversial, expect to get some flack and make sure you are ready to answer. Never lose your cool though. Always graciously accept somebody’s argument or point of view (yes, even if it stinks!)
- Great!
Do ordinary things extra-ordinarily well. You may have the most boring product or service on earth but if it is exquisitely presented, people will appreciate it. If you are producing a viral video, make it the best viral video you have ever seen. Doing a Photoshop mash-up? Let people see how much care and attention went into it.
Great! Also works when you have something amazing to share, something unique. Perhaps you have created a tool that makes a web designers life just that little bit easier. Get that tool in front of the right eyes and you can be assured that grateful links and positive publicity will arrive in next to no time. Perhaps you have uncovered some news that nobody else knows about. Sure you could keep it to yourself, many do. However, if you are known as the source of Great! news and have people waiting with baited breath for your next post, that’s traffic that money just can’t buy.
The next challenge is to market to all three ‘G’s at the same time. How can you make someone laugh, shake with shock and shout Great! at the same time? When you figure it out let me know, there’s a fiver in it for you. 